Seniors Ready To
Targeting / Engaging / Tracking
SPECIAL REPORT: Results of a study of over 23,000 seniors age 75 + in 83 metro areas
HOW SENIORS USE MEDIA AND THE PERCENTAGE BY METRO MARKET READY TO COSIDER A MOVE.
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Services and data for stronger Senior Housing development and sales / marketing.
How many are ready
to consider a move
-- We can “size up” demand in your market area and tell you how many seniors are “ready to
consider a move”. If you are up and running….
-- You’ll want to know if those ready to consider a move are even aware of you. You’ll also want
to know who else they are aware of and if they’ve already developed preferences.
-- Your existing “sales leads” might merit review. Are they really leads? Really interested in you?
[And if you implement our lead tracking systems you can readily identify the marketing and lead
generating programs producing ”real” sales leads and the true cost.]
Tracking Advertising Impact: You may especially need to track target market attitudes and perceptions pre and post advertising. Your ad spend is no doubt designed to create positive attitudes toward moving per se and moving to your community in particular. And given the cost to acquire a lead that converts to a move-in you might want to take a fresh look at lead tracking by lead source as part of a deeper lost lead analysis.
-- Yes, we can analyze
lost leads. But sometimes you need to go back to the beginning and just
bring some folks together, show them your marketing materials, talk about their visit, and
stand back and listen to what they say. You might be very surprised.
Impactful Advertising Content: To illustrate advertising content issues, we’ve posted two old reports. One includes data from focus groups with target market seniors unwilling to move along with results from demand analyses conducted years ago. The results touch on themes you might want to avoid in your advertising. The other more recent multi facility study identifies benefits residents discovered following their move ... benefits worth studying on your own with your residents to be highlighted in your advertising. Go HERE.
Making on-target media buying decisions. If you are contemplating a serious ad spend you need to know how best to use media and other tools to reach seniors ready NOW to consider a move. WE HAVE THAT DATA. Want to be updated when your market area is added to the “intent to move” statistics? Get in touch.
Tracking What Works To Acquire Leads That Move In
Ads drive folks to “landing pages”. You’d be wise to consider our “list development” systems designed to capture sales leads while also tracking ad spend. We help you not simply to make better ad buying and decisions but to pin point whether leads from the web site, paid search, direct mail, or other means produce “leads that engage”. You can easily implement our “tool box” and our systems even include automatic “first contact” email as soon as folks fill out a form. Systems can send a different email response per ad or even ad source. Did you promise a particular report in your ad? The system is smart enough to know that and email the report.
Relying on Email after first contact?
You rely on email for good reason. It is track-able, can be personalized, and it works. That said, your open rate is dropping and you now see the need to re-engage those not opening their mail. We can help with that. As well if “re-engagement” is the objective, this might be the time to use “data appends” and other tools to help prioritize sales leads and identify or confirm those meriting particular attention. Even if you just have their email address, more often than not we can append their postal address, home value, and more.
SENIORS USE MEDIA / NUMBER READY NOW TO CONSIDER A MOVE BY
Results of a study of over 23,000 seniors age 75 + in 83 metro areas
To learn more: Get in touch by email and give us a call. 800-899-2942 Ask for Dave Cwi.