www.cwi-associates.com/
Seniors Ready To
Move:
Targeting / Engaging / Tracking
SPECIAL REPORT: Results of a study of over 23,000 seniors age 75 + in 83 metro areas
HOW
SENIORS USE MEDIA AND THE PERCENTAGE BY METRO MARKET READY TO COSIDER
A MOVE.
Click to
VIEW AND DOWNLOAD
Services
and data for stronger Senior Housing development and sales /
marketing.
How many are ready
to consider a move
-- We can “size
up” demand in your market area and tell you how many seniors
are “ready to
consider a move”. If you are up
and running….
-- You’ll want to know if those ready
to consider a move are even aware of you. You’ll also want
to know who else they are aware of and if they’ve already
developed preferences.
-- Your existing “sales leads”
might merit review. Are they really leads? Really interested in you?
[And if you implement our lead tracking systems you can
readily identify the marketing and lead
generating programs
producing ”real” sales leads and the true cost.]
Tracking Advertising Impact: You may especially need to track target market attitudes and perceptions pre and post advertising. Your ad spend is no doubt designed to create positive attitudes toward moving per se and moving to your community in particular. And given the cost to acquire a lead that converts to a move-in you might want to take a fresh look at lead tracking by lead source as part of a deeper lost lead analysis.
-- Yes, we can analyze
lost leads. But sometimes you need to go back to the beginning and just
bring some folks together, show them your marketing
materials, talk about their visit, and
stand back and listen
to what they say. You might be very surprised.
Impactful Advertising Content: To
illustrate advertising content issues, we’ve
posted two old reports. One includes data from focus groups with
target market seniors unwilling to move along with results from
demand analyses conducted years ago. The results touch on themes you
might want to avoid in your advertising. The other more recent multi
facility study identifies benefits residents discovered following their
move ... benefits worth studying on your own with your residents to
be highlighted in your advertising. Go HERE.
Making on-target media buying decisions. If you
are contemplating a serious ad spend you need to know how best to use
media and other tools to reach seniors ready NOW to consider a move.
WE HAVE THAT DATA. Want to be updated when your market area is
added to the “intent to move” statistics? Get
in touch.
Tracking What Works
To Acquire Leads That Move In
Ads
drive folks to “landing pages”. You’d be wise to
consider our “list development” systems designed to
capture sales leads while also tracking ad spend. We help you not
simply to make better ad buying and decisions but to pin point
whether leads from the web site, paid search, direct mail, or other
means produce “leads that engage”.
You can easily implement our “tool
box” and our systems even include automatic “first
contact” email as soon as folks fill out a form. Systems can
send a different email response per ad or even ad source. Did you
promise a particular report in your ad? The system is smart enough
to know that and email the report.
Relying on Email after first contact?
You rely on email for good reason. It is track-able, can be personalized, and it works. That said, your open rate is dropping and you now see the need to re-engage those not opening their mail. We can help with that. As well if “re-engagement” is the objective, this might be the time to use “data appends” and other tools to help prioritize sales leads and identify or confirm those meriting particular attention. Even if you just have their email address, more often than not we can append their postal address, home value, and more.
SPECIAL
REPORT: HOW
SENIORS USE MEDIA / NUMBER READY NOW TO CONSIDER A MOVE BY
MARKET AREA
Results of a study of over 23,000 seniors age 75 + in 83 metro areas
To learn more: Get in touch by email and give us a call. 800-899-2942 Ask for Dave Cwi.